SEO mistakes are more common than you think. I’ve seen small businesses with amazing products struggle to generate traffic simply because their websites had avoidable errors.

One of the biggest mistakes is neglecting keyword research. Many businesses either stuff content with irrelevant keywords or ignore keyword strategy altogether. Both approaches hurt rankings. Another common issue is slow websites. Users expect pages to load within a few seconds, and search engines penalize slow sites.

Duplicate content is another major problem. Copying text from other websites or reusing the same content across multiple pages reduces credibility in Google’s eyes. Similarly, ignoring meta tags, missing alt texts for images, and broken links can all affect visibility.

Through my work, I focus on spotting and fixing these errors early. I guide businesses to create a content strategy that targets the right keywords, improves user experience, and builds authority. SEO is not about shortcuts—it’s about sustainable improvements that build long-term results.

By understanding and avoiding these mistakes, businesses can save time, attract the right audience, and maximize their online potential. My role is to make sure these issues don’t hold your business back and to provide clear, actionable solutions that produce results.