I’ve worked with many small businesses that didn’t realize the potential of local SEO. A business serving its local area can gain more customers simply by showing up in relevant local searches.

Optimizing Google Business Profile, encouraging reviews, using location-specific keywords, and building citations are all strategies I use to improve local visibility. Local SEO is especially rewarding because clients see real results—foot traffic increases, calls rise, and online inquiries grow.

One of my favorite experiences was helping a small café appear in the top 3 local results within just a few months. The owner was amazed by how much difference a few targeted changes could make. That’s the beauty of local SEO—it’s precise, measurable, and can completely transform a small business’s online presence.