Google’s algorithm can feel like a mystery. I get it—search engines constantly update, and keeping up can be overwhelming. That’s why I take the time to break it down for my clients in simple terms.

Algorithms look at hundreds of factors to determine which websites rank higher. They check for relevance, quality, authority, and user experience. Over the years, I’ve seen businesses lose ranking because they ignored even minor updates. Staying informed and adapting is key to long-term SEO success.

Personally, I make it my mission to stay ahead. Whenever Google rolls out changes, I analyze them, test strategies, and adjust campaigns to keep clients on track. My approach is proactive, not reactive.

By understanding algorithms and their effects, I can explain exactly what’s happening with a website, why certain pages perform better, and what actions will improve rankings. This transparency builds trust and helps my clients make informed decisions.